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Koushyar Rajavi · Study
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Author
Koushyar Rajavi
6 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0001-9325-3557
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Most cited in this library
Consumer Trust: Meta-Analysis of 50 Years of Empirical Research
2023 · 99 citations
In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities
2019 · 92 citations
How Does Web Personalization Create Value for Online Retailers? Lower Cash Flow Volatility or Enhanced Cash Flows
2018 · 54 citations
The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment
2021 · 42 citations
Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?
2022 · 33 citations
Works
6 shown
Impact of Inventory Levels and Product Variety on Consumers’ Perceptions of Brands
Production and Operations Management
·
2024
·
3 authors
·
Open access
8
citations
Consumer Trust: Meta-Analysis of 50 Years of Empirical Research
Journal of Consumer Research
·
2023
·
4 authors
·
review
99
citations
Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?
Journal of Marketing
·
2022
·
3 authors
33
citations
The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment
Marketing Science
·
2021
·
3 authors
42
citations
In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities
Journal of Consumer Research
·
2019
·
3 authors
92
citations
How Does Web Personalization Create Value for Online Retailers? Lower Cash Flow Volatility or Enhanced Cash Flows
Journal of Retailing
·
2018
·
3 authors
54
citations