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Bela Florenthal · Study

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Bela Florenthal

3 works· latest 2019· 2 institutionscluster: provisionalORCID 0000-0002-1867-2193

h-index3

i103

Citations149

Works here3

10

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19

Most cited in this library

Four‐mode channel interactivity concept and channel preferences2010 · 66 citations
Case Study Methodology2019 · 54 citations
Do Green Lifestyle Consumers Appreciate Low Involvement Green Products?2011 · 29 citations

Works

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Case Study Methodology

Advances in higher education and professional development book series·2019·2 authors·chapter

54citations

Do Green Lifestyle Consumers Appreciate Low Involvement Green Products?

Marketing Management Journal·2011·2 authors·Open access

29citations

Four‐mode channel interactivity concept and channel preferences

Journal of Services Marketing·2010·2 authors

66citations