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Xiaoyu Zhou · Study
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Author
Xiaoyu Zhou
3 works
· latest 2022
· 1 institutions
cluster: provisional
ORCID 0000-0003-3707-1980
Works
3 shown
How companies use typeface design to engage consumers in charitable activities
Psychology and Marketing
·
2022
·
4 authors
·
Open access
21
citations
LGBT-Inclusive Representation in Entertainment Products and Its Market Response: Evidence from Field and Lab
Journal of Business Ethics
·
2022
·
3 authors
·
Open access
33
citations
Dare to Be Different? Conformity Versus Differentiation in Corporate Social Activities of Chinese Firms and Market Responses
Academy of Management Journal
·
2019
·
3 authors
234
citations