SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Mahsa Akbari · Study

Home/Author

Mahsa Akbari

4 works· latest 2016· 2 institutionscluster: provisionalORCID 0000-0001-6730-025X

h-index4

i103

Citations195

Works here4

11

14

15

16

Most cited in this library

Different Impacts of Advertising Appeals on Advertising Attitude for High and Low Involvement Products2015 · 104 citations
Combining Fuzzy MCDM with BSC Approach in Performance Evaluation of Iranian Private Banking Sector2011 · 73 citations
Developing a Model in Antecedents of Consumer Misbehavior on Chain Stores2016 · 10 citations
An Overview to Neuromarketing and its application2014 · 8 citations

Works

4 shown

Developing a Model in Antecedents of Consumer Misbehavior on Chain Stores

ReMark - Revista Brasileira de Marketing·2016·3 authors·Open access

10citations

Different Impacts of Advertising Appeals on Advertising Attitude for High and Low Involvement Products

Global Business Review·2015·1 author

104citations

An Overview to Neuromarketing and its application

The Neuroscience Journal of Shefaye Khatam·2014·1 author·Open access

8citations

Combining Fuzzy MCDM with BSC Approach in Performance Evaluation of Iranian Private Banking Sector

Advances in Fuzzy Systems·2011·2 authors·Open access

73citations