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Prathamesh Vivek Kittur · Study

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Prathamesh Vivek Kittur

4 works· latest 2024· 3 institutionscluster: provisionalORCID 0000-0001-7042-638X

h-index4

i104

Citations80

Works here4

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Most cited in this library

Goods and services related brand image and B2B customer loyalty: effects of construal level2020 · 38 citations
Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model2023 · 15 citations
Cultural bridges in Business: Critical review and future directions in cross-cultural B2B relationships2024 · 14 citations
Mapping the intellectual structure of business-to-business loyalty literature: a bibliometric analysis approach2021 · 13 citations

Works

4 shown

Cultural bridges in Business: Critical review and future directions in cross-cultural B2B relationships

Journal of Business Research·2024·2 authors

14citations

Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model

European Journal of Marketing·2023·2 authors·Open access

15citations

Mapping the intellectual structure of business-to-business loyalty literature: a bibliometric analysis approach

Journal of Business and Industrial Marketing·2021·3 authors

13citations

Goods and services related brand image and B2B customer loyalty: effects of construal level

Journal of Business and Industrial Marketing·2020·2 authors

38citations