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Suha Fouad Salem · Study
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Author
Suha Fouad Salem
12 works
· latest 2023
· 3 institutions
cluster: provisional
ORCID 0000-0002-6231-7009
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Citations
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Most cited in this library
Personality traits and social media as drivers of word-of-mouth towards sustainable fashion
2020 · 97 citations
Effects of Social Media Marketing and Selected Marketing Constructs on Stages of Brand Loyalty
2019 · 79 citations
SELF-IDENTITY AND SOCIAL IDENTITY AS DRIVERS OF CONSUMERS’ PURCHASE INTENTION TOWARDS LUXURY FASHION GOODS AND WILLINGNESS TO PAY PREMIUM PRICE
2018 · 67 citations
Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce: an investigated model based on S-O-R model
2021 · 52 citations
Investigating causes and consequences of purchase intention of luxury fashion
2018 · 39 citations
Works
12 shown
Driving customer engagement and citizenship behaviour in omnichannel retailing: evidence from the fashion sector
Spanish Journal of Marketing - ESIC
·
2023
·
2 authors
·
Open access
39
citations
Immersive gaming in the fashion arena: an investigation of brand coolness and its mediating role on brand equity
Journal of Research in Interactive Marketing
·
2023
·
3 authors
·
Open access
33
citations
Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce: an investigated model based on S-O-R model
Asia Pacific Journal of Marketing and Logistics
·
2021
·
2 authors
52
citations
What drives Malaysian online fashion shopping? The mediating role of perceived value
Journal of Global Fashion Marketing
·
2021
·
2 authors
30
citations
Do Relationship Marketing Constructs Enhance Consumer Retention? An Empirical Study Within the Hotel Industry
SAGE Open
·
2021
·
1 author
·
Open access
38
citations
Hijabista willingness to accept premium pricing: an analytical study of the effect of social and self-identity on hijab fashion brands satisfaction
Journal of Islamic marketing
·
2021
·
2 authors
23
citations
Personality traits and social media as drivers of word-of-mouth towards sustainable fashion
Journal of Fashion Marketing and Management
·
2020
·
2 authors
97
citations
BRAND LOVE IMPACT ON THE SOCIAL MEDIA AND STAGES OF BRAND LOYALTY
Polish Journal of Management Studies
·
2019
·
4 authors
·
Open access
22
citations
Effects of Social Media Marketing and Selected Marketing Constructs on Stages of Brand Loyalty
Global Business Review
·
2019
·
1 author
79
citations
SELF-IDENTITY AND SOCIAL IDENTITY AS DRIVERS OF CONSUMERS’ PURCHASE INTENTION TOWARDS LUXURY FASHION GOODS AND WILLINGNESS TO PAY PREMIUM PRICE
Asian Academy of Management Journal
·
2018
·
2 authors
·
Open access
67
citations
Investigating causes and consequences of purchase intention of luxury fashion
Management Science Letters
·
2018
·
2 authors
·
Open access
39
citations
Learning Management System (LMS) success: An investigation among the university students
IEEE Conference on e-Learning, e-Management and e-Services (IC3e)
·
2015
·
4 authors
·
other
39
citations