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Suha Fouad Salem

14 works· latest 2024· 3 institutionscluster: provisionalORCID 0000-0002-6231-7009

h-index12

i1013

Citations577

Works here14

Most cited in this library

Personality traits and social media as drivers of word-of-mouth towards sustainable fashion2020 · 97 citations
Effects of Social Media Marketing and Selected Marketing Constructs on Stages of Brand Loyalty2019 · 79 citations
SELF-IDENTITY AND SOCIAL IDENTITY AS DRIVERS OF CONSUMERS’ PURCHASE INTENTION TOWARDS LUXURY FASHION GOODS AND WILLINGNESS TO PAY PREMIUM PRICE2018 · 67 citations
Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce: an investigated model based on S-O-R model2021 · 52 citations
Driving customer engagement and citizenship behaviour in omnichannel retailing: evidence from the fashion sector2023 · 39 citations

Works

14 shown

Branding fashion through gameplay: the branded gaming and the cool dynamics in the fashion markets. A game-theory approach

European Journal of Management and Business Economics·2024·2 authors·Open access

10citations

Driving customer engagement and citizenship behaviour in omnichannel retailing: evidence from the fashion sector

Spanish Journal of Marketing - ESIC·2023·2 authors·Open access

39citations

Immersive gaming in the fashion arena: an investigation of brand coolness and its mediating role on brand equity

Journal of Research in Interactive Marketing·2023·3 authors·Open access

33citations

Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce: an investigated model based on S-O-R model

Asia Pacific Journal of Marketing and Logistics·2021·2 authors

52citations

What drives Malaysian online fashion shopping? The mediating role of perceived value

Journal of Global Fashion Marketing·2021·2 authors

30citations

Do Relationship Marketing Constructs Enhance Consumer Retention? An Empirical Study Within the Hotel Industry

SAGE Open·2021·1 author·Open access

38citations

Hijabista willingness to accept premium pricing: an analytical study of the effect of social and self-identity on hijab fashion brands satisfaction

Journal of Islamic marketing·2021·2 authors

23citations

Personality traits and social media as drivers of word-of-mouth towards sustainable fashion

Journal of Fashion Marketing and Management·2020·2 authors

97citations

BRAND LOVE IMPACT ON THE SOCIAL MEDIA AND STAGES OF BRAND LOYALTY

Polish Journal of Management Studies·2019·4 authors·Open access

22citations

Effects of Social Media Marketing and Selected Marketing Constructs on Stages of Brand Loyalty

Global Business Review·2019·1 author

79citations

SELF-IDENTITY AND SOCIAL IDENTITY AS DRIVERS OF CONSUMERS’ PURCHASE INTENTION TOWARDS LUXURY FASHION GOODS AND WILLINGNESS TO PAY PREMIUM PRICE

Asian Academy of Management Journal·2018·2 authors·Open access

67citations

Investigating causes and consequences of purchase intention of luxury fashion

Management Science Letters·2018·2 authors·Open access

39citations

Learning Management System (LMS) success: An investigation among the university students

IEEE Conference on e-Learning, e-Management and e-Services (IC3e)·2015·4 authors·other

39citations

Factors Influencing the Learning Management System (LMS) Success Among Undergraduate Students in Limkokwing University of Creative Technology, Malaysia

International Journal of Multicultural and Multireligious Understanding·2015·2 authors·Open access

9citations