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John P. Murry · Study
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Author
John P. Murry
6 works
· latest 1998
· 3 institutions
cluster: provisional
Works
6 shown
Managing Promotion Program Participation within Manufacturer-Retailer Relationships
Journal of Marketing
·
1998
·
2 authors
206
citations
The Value of Understanding the Influence of Lifestyle Trait Motivations on Consumption Beliefs
DigitalCommons-Cedarville (Cedarville University)
·
1997
·
3 authors
18
citations
Cognitive Moderators of Negative-Emotion Effects: Implications for Understanding Media Context
Journal of Consumer Research
·
1996
·
2 authors
128
citations
Paid-Versus Donated-Media Strategies for Public Service Announcement Campaigns
Public Opinion Quarterly
·
1996
·
3 authors
44
citations
Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context Effects
Journal of Consumer Research
·
1992
·
3 authors
·
Open access
171
citations
Evaluating the Measurement Validity of Lifestyle Typologies with Qualitative Measures and Multiplicative Factoring
Journal of Marketing Research
·
1990
·
3 authors
57
citations