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Roobina Ohanian · Study

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Roobina Ohanian

8 works· latest 2011· 2 institutionscluster: provisional

h-index7

i106

Citations5,783

Works here8

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11

Most cited in this library

Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness1990 · 4,365 citations
The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase1991 · 1,277 citations
Source Credibility, Legal Liability, and the Law of Endorsements1992 · 53 citations
Consumers Shopping Effort And Evaluation Of Store Image Attributes: The Roles Of Purchasing Involvement And Recreational Shopping Interest2011 · 53 citations
Involvement and the Effectiveness of Comparative Advertising1984 · 11 citations

Works

8 shown

Consumers Shopping Effort And Evaluation Of Store Image Attributes: The Roles Of Purchasing Involvement And Recreational Shopping Interest

Journal of Applied Business Research (JABR)·2011·2 authors·Open access

53citations

Source Credibility, Legal Liability, and the Law of Endorsements

Journal of Public Policy & Marketing·1992·2 authors

53citations

The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase

Journal of Advertising Research·1991·1 author

1,277citations

Recent Trends in the Law of Endorsement Advertising: Infomercials, Celebrity Endorsers and Nontraditional Defendants in Deceptive Advertising Cases

bepress Legal Repository·1991·2 authors·Open access

10citations

Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness

Journal of Advertising·1990·1 author

4,365citations

Application of Primacy-Recency in Comparative Advertising

Current Issues and Research in Advertising·1987·2 authors·Open access

8citations

Involvement and the Effectiveness of Comparative Advertising

Current Issues and Research in Advertising·1984·2 authors

11citations

Student Preferences for Class Scheduling: A Conjoint Analysis

Journal of Marketing Education·1983·2 authors·Open access

6citations