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Bastian Mögele · Study
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Bastian Mögele
1 works
· latest 2010
· 1 institutions
cluster: provisional
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The emergence of CSR as an advertising topic: A longitudinal study of German CSR advertisements
2010 · 55 citations
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The emergence of CSR as an advertising topic: A longitudinal study of German CSR advertisements
Journal of Marketing Communications
·
2010
·
2 authors
55
citations