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Hans Ruediger Kaufmann · Study
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Author
Hans Ruediger Kaufmann
16 works
· latest 2020
· 3 institutions
cluster: provisional
Works
16 shown
A new love–hate scale for sports fans
International Journal of Sports Marketing and Sponsorship
·
2020
·
4 authors
34
citations
Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
Baltic Journal of Management
·
2017
·
2 authors
·
Open access
21
citations
Exploring behavioural branding, brand love and brand co-creation
Journal of Product & Brand Management
·
2016
·
3 authors
219
citations
Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands
Journal of Business Research
·
2016
·
4 authors
·
Open access
156
citations
Entrepreneurial co-creation: a research vision to be materialised
Management Decision
·
2016
·
2 authors
·
Open access
90
citations
Luxury values as drivers for affective commitment: The case of luxury car tribes
Cogent Business & Management
·
2016
·
2 authors
·
Open access
25
citations
Entrepreneurial Challenges in the 21st Century
Palgrave Macmillan UK eBooks
·
2015
·
2 authors
·
book
30
citations
How brand personality, brand identification and service quality influence service brand equity
Cogent Business & Management
·
2014
·
3 authors
·
Open access
32
citations
The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains
Industrial Marketing Management
·
2014
·
3 authors
226
citations
The increasing dynamics between consumers, social groups and brands
Qualitative Market Research An International Journal
·
2012
·
4 authors
44
citations
A new organisational memory for cross‐cultural knowledge management
Cross Cultural Management An International Journal
·
2012
·
3 authors
21
citations
Explaining Love of Wine Brands
Journal of Promotion Management
·
2012
·
2 authors
53
citations
Factors Affecting Consumers' Green Purchasing Behavior: An Integrated Conceptual Framework
RePEc: Research Papers in Economics
·
2012
·
3 authors
·
Open access
219
citations
Perception of luxury: idiosyncratic Russian consumer culture and identity
European J of Cross-Cultural Competence and Management
·
2012
·
3 authors
24
citations
The influence of brand image and brand satisfaction on wine love and loyalty
·
2011
·
3 authors
1
citations
Cause related marketing campaigns and consumer purchase intentions: The mediating role of brand awareness and corporate image
AFRICAN JOURNAL OF BUSINESS MANAGEMENT
·
2010
·
4 authors
·
Open access
70
citations