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Girish Punj · Study
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Author
Girish Punj
28 works
· latest 2013
· 2 institutions
cluster: provisional
Works
28 shown
The relationship between consumer characteristics and willingness to pay for general online content: Implications for content providers considering subscription-based business models
Marketing Letters
·
2013
·
1 author
76
citations
Consumer Decision Making on the Web: A Theoretical Analysis and Research Guidelines
Psychology and Marketing
·
2012
·
1 author
77
citations
Effect of Consumer Beliefs on Online Purchase Behavior: The Influence of Demographic Characteristics and Consumption Values
Journal of Interactive Marketing
·
2011
·
1 author
139
citations
Income effects on relative importance of two online purchase goals: Saving time versus saving money?
Journal of Business Research
·
2011
·
1 author
91
citations
Impulse buying and variety seeking: Similarities and differences
Journal of Business Research
·
2010
·
1 author
100
citations
The effects of attribute concreteness and prominence on selective processing, choice, and search experience
Journal of the Academy of Marketing Science
·
2009
·
2 authors
21
citations
Information search and consideration set formation in a web-based store environment
Journal of Business Research
·
2008
·
2 authors
84
citations
The Influence of the Online Decision Environment Characteristics on Consumer Selective Information Processing and Choice
ACR North American Advances
·
2008
·
2 authors
1
citations
Understanding The Role Of Idiosyncratic Thinking In Brand Attitude Formation: The Dual Interference Model
Journal of Advertising
·
2007
·
2 authors
21
citations
A Cognitive Model of Customer‐Based Brand Equity for Frequently Purchased Products: Conceptual Framework and Empirical Results
Journal of Consumer Psychology
·
2004
·
2 authors
100
citations
The influence of pre-decisional constraints on information search and consideration set formation in new automobile purchases
International Journal of Research in Marketing
·
2002
·
2 authors
47
citations
Repercussions of promoting an ideology of consumption: consumer misbehavior
Journal of Business Research
·
2002
·
2 authors
428
citations
Positioning options for achieving brand association: a psychological categorization framework
Journal of Business Research
·
2002
·
2 authors
99
citations
Decision constraints and consideration‐set formation in consumer durables
Psychology and Marketing
·
2001
·
2 authors
39
citations
Influence of Viewing Context on the Determinants of Attitude Toward the Ad and the Brand
Journal of Business Research
·
1999
·
2 authors
63
citations
Effects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising: Implications for Advertising Tracking
Journal of Business Research
·
1998
·
2 authors
37
citations
The unintended consequences of the culture of consumption: An historical‐theoretical analysis of consumer misbehavior
Consumption Markets & Culture
·
1998
·
2 authors
41
citations
What Is Consumer Misbehavior
ACR North American Advances
·
1997
·
2 authors
58
citations
Can Consumer Misbehavior Be Controlled? a Critical Analysis of Two Major Control Techniques
ACR North American Advances
·
1997
·
2 authors
42
citations
Choosing to Misbehave: a Structural Model of Aberrant Consumer Behavior
Dialnet (Universidad de la Rioja)
·
1993
·
2 authors
247
citations
Influence of Problem Recognition on Search and Other Decision Process Variables: a Framework For Analysis
ACR North American Advances
·
1992
·
1 author
29
citations
Influence of Expertise and Purchase Experience on the Formation of Evoked Sets
ACR North American Advances
·
1989
·
2 authors
19
citations
PRESEARCH DECISION MAKING IN CONSUMER DURABLE PURCHASES
Journal of Consumer Marketing
·
1987
·
1 author
34
citations
Developing Marketing Strategy: A Framework
Marketing Intelligence & Planning
·
1987
·
2 authors
23
citations
A Typology of Individual Search Strategies Among Purchasers of New Automobiles
Journal of Consumer Research
·
1984
·
3 authors
353
citations
An Interaction Framework of Consumer Decision Making
Journal of Consumer Research
·
1983
·
2 authors
212
citations
A Model of Consumer Information Search Behavior for New Automobiles
Journal of Consumer Research
·
1983
·
2 authors
717
citations
The Choice Process for Graduate Business Schools
Journal of Marketing Research
·
1978
·
2 authors
228
citations