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Rahul Govind · Study

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Rahul Govind

13 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0001-7090-7837

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Citations1,022

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Most cited in this library

Increasing Student Engagement Using Asynchronous Learning2015 · 239 citations
Service ecosystem well-being: conceptualization and implications for theory and practice2019 · 153 citations
Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation2004 · 116 citations
Reexamining Corporate Social Responsibility and Shareholder Value: The Inverted-U-Shaped Relationship and the Moderation of Marketing Capability2018 · 101 citations
Not Walking the Walk: How Dual Attitudes Influence Behavioral Outcomes in Ethical Consumption2017 · 95 citations

Works

13 shown

Selling hope versus hate: the impact of partisan social media messaging on social distancing during the COVID-19 pandemic

European Journal of Marketing·2023·3 authors

17citations

Message framing effects on food consumption: A social marketing perspective

Australian Journal of Management·2021·3 authors

28citations

A New Understanding of Marketing and “Doing Good”: Marketing’s Power in the TMT and Corporate Social Responsibility

Journal of Business Ethics·2020·2 authors

43citations

Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender

Journal of Marketing Research·2020·3 authors

58citations

Service ecosystem well-being: conceptualization and implications for theory and practice

European Journal of Marketing·2019·4 authors

153citations

Reexamining Corporate Social Responsibility and Shareholder Value: The Inverted-U-Shaped Relationship and the Moderation of Marketing Capability

Journal of Business Ethics·2018·3 authors

101citations

The effect of “here and now” learning on student engagement and academic achievement

British Journal of Educational Technology·2017·6 authors·Open access

65citations

Product market diversification and market emphasis

European Journal of Marketing·2017·2 authors

34citations

Not Walking the Walk: How Dual Attitudes Influence Behavioral Outcomes in Ethical Consumption

Journal of Business Ethics·2017·4 authors·Open access

95citations

Segmentation of Spatially Dependent Geographical Units: Model and Application

Management Science·2017·3 authors

13citations

Anger Strays, Fear Refrains: The Differential Effect of Negative Emotions on Consumers’ Ethical Judgments

Journal of Business Ethics·2016·4 authors·Open access

60citations

Increasing Student Engagement Using Asynchronous Learning

Journal of Marketing Education·2015·4 authors

239citations

Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation

Journal of Marketing·2004·3 authors·Open access

116citations