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Linyun W. Yang · Study

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Linyun W. Yang

6 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0002-3961-8698

h-index6

i106

Citations358

Works here6

13

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24

Most cited in this library

The 3 C's of anthropomorphism: Connection, comprehension, and competition2019 · 120 citations
No Small Matter: How Company Size Affects Consumer Expectations and Evaluations2018 · 104 citations
Beauty, Effort, and Misrepresentation: How Beauty Work Affects Judgments of Moral Character and Consumer Preferences2017 · 81 citations
The influence of gender and self-monitoring on the products consumers choose for joint consumption2015 · 21 citations
Distinctively Different: Exposure to Multiple Brands in Low-Elaboration Settings2013 · 18 citations

Works

6 shown

When anthropomorphized brands push their gender boundaries

Journal of Consumer Psychology·2024·2 authors·Open access

14citations

The 3 C's of anthropomorphism: Connection, comprehension, and competition

Consumer Psychology Review·2019·3 authors

120citations

No Small Matter: How Company Size Affects Consumer Expectations and Evaluations

Journal of Consumer Research·2018·2 authors

104citations

Beauty, Effort, and Misrepresentation: How Beauty Work Affects Judgments of Moral Character and Consumer Preferences

Journal of Consumer Research·2017·3 authors

81citations

The influence of gender and self-monitoring on the products consumers choose for joint consumption

International Journal of Research in Marketing·2015·3 authors

21citations

Distinctively Different: Exposure to Multiple Brands in Low-Elaboration Settings

Journal of Consumer Research·2013·4 authors

18citations