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Carolina Herrando · Study

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Carolina Herrando

5 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0002-2653-2473

h-index5

i104

Citations569

Works here5

18

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21

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24

Most cited in this library

Emotional Contagion: A Brief Overview and Future Directions2021 · 249 citations
Does privacy assurance on social commerce sites matter to millennials?2018 · 190 citations
Tell me your age and I tell you what you trust: the moderating effect of generations2019 · 107 citations
The Effects of Omni-Channel Retailing on Promotional Strategy2022 · 16 citations
“Business-to-Business-to-Brain?” Reviewing Neuroscience Research in B2B-Marketing Using TCCM Analysis2024 · 7 citations

Works

5 shown

“Business-to-Business-to-Brain?” Reviewing Neuroscience Research in B2B-Marketing Using TCCM Analysis

Journal of Business-to-Business Marketing·2024·4 authors

7citations

The Effects of Omni-Channel Retailing on Promotional Strategy

Journal of theoretical and applied electronic commerce research·2022·3 authors·Open access

16citations

Emotional Contagion: A Brief Overview and Future Directions

Frontiers in Psychology·2021·2 authors·review·Open access

249citations

Tell me your age and I tell you what you trust: the moderating effect of generations

Internet Research·2019·3 authors·Open access

107citations

Does privacy assurance on social commerce sites matter to millennials?

International Journal of Information Management·2018·2 authors·Open access

190citations