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Carolina Herrando · Study
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Author
Carolina Herrando
8 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0002-2653-2473
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Citations
701
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Most cited in this library
Emotional Contagion: A Brief Overview and Future Directions
2021 · 249 citations
Does privacy assurance on social commerce sites matter to millennials?
2018 · 190 citations
Tell me your age and I tell you what you trust: the moderating effect of generations
2019 · 107 citations
Influencer endorsement posts and their effects on advertising attitudes and purchase intentions
2022 · 104 citations
Emotional responses in online social interactions: the mediating role of flow
2022 · 24 citations
Works
8 shown
“Business-to-Business-to-Brain?” Reviewing Neuroscience Research in B2B-Marketing Using TCCM Analysis
Journal of Business-to-Business Marketing
·
2024
·
4 authors
7
citations
Discuss to learn: a student-focused learning strategy
Education + Training
·
2023
·
4 authors
·
Open access
4
citations
Emotional responses in online social interactions: the mediating role of flow
Asia Pacific Journal of Marketing and Logistics
·
2022
·
5 authors
·
Open access
24
citations
The Effects of Omni-Channel Retailing on Promotional Strategy
Journal of theoretical and applied electronic commerce research
·
2022
·
3 authors
·
Open access
16
citations
Influencer endorsement posts and their effects on advertising attitudes and purchase intentions
International Journal of Consumer Studies
·
2022
·
2 authors
·
Open access
104
citations
Emotional Contagion: A Brief Overview and Future Directions
Frontiers in Psychology
·
2021
·
2 authors
·
review
·
Open access
249
citations
Tell me your age and I tell you what you trust: the moderating effect of generations
Internet Research
·
2019
·
3 authors
·
Open access
107
citations
Does privacy assurance on social commerce sites matter to millennials?
International Journal of Information Management
·
2018
·
2 authors
·
Open access
190
citations