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Mignon Reyneke · Study

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Mignon Reyneke

7 works· latest 2022· 2 institutionscluster: provisionalORCID 0000-0003-1157-8265

h-index7

i106

Citations241

Works here7

11

14

15

21

22

Most cited in this library

Should new online stores invest in social presence elements? The effect of social presence on initial trust formation2014 · 130 citations
Luxury wine brands as gifts: ontological and aesthetic perspectives2011 · 35 citations
Managing brands in times of economic downturn: How do luxury brands fare?2011 · 32 citations
The Influence of Social Presence on Online Purchase Intention: An Experiment with Different Product Types2015 · 14 citations
I think I like this: assessing conscious versus subconscious wine taste responses using neuroscientific techniques2021 · 11 citations

Works

7 shown

INSIDE-OUT: USING THE MARKETING CLASSROOM TO MIRROR DIVERSITY AND INCLUSION OF THE MARKETPLACE

Marketing Education Review·2022·4 authors

8citations

I think I like this: assessing conscious versus subconscious wine taste responses using neuroscientific techniques

International Journal of Wine Business Research·2021·3 authors

11citations

GrowBox: the reality of growth challenges for a social entrepreneur in Cape Town

Emerald Emerging Markets Case Studies·2021·4 authors

11citations

The Influence of Social Presence on Online Purchase Intention: An Experiment with Different Product Types

Developments in marketing science: proceedings of the Academy of Marketing Science·2015·2 authors·chapter

14citations

Should new online stores invest in social presence elements? The effect of social presence on initial trust formation

Journal of Retailing and Consumer Services·2014·4 authors

130citations

Managing brands in times of economic downturn: How do luxury brands fare?

Journal of Brand Management·2011·3 authors

32citations

Luxury wine brands as gifts: ontological and aesthetic perspectives

International Journal of Wine Business Research·2011·4 authors

35citations