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Somnath Chakrabarti · Study

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Somnath Chakrabarti

7 works· latest 2022· 2 institutionscluster: provisionalORCID 0000-0001-7625-4814

h-index7

i107

Citations357

Works here7

09

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22

Most cited in this library

Factors influencing acceptance of augmented reality in retail: insights from thematic analysis2019 · 128 citations
Brand hate: A systematic literature review and future research agenda2022 · 103 citations
Analysis of the literature on political marketing using a bibliometric approach2019 · 38 citations
Assessment of service quality using text mining – evidence from private sector banks in India2018 · 29 citations
The abandonment behaviour of the branded app consumer: A study using interpretive structural modelling approach2021 · 25 citations

Works

7 shown

Brand hate: A systematic literature review and future research agenda

International Journal of Consumer Studies·2022·2 authors·review

103citations

The abandonment behaviour of the branded app consumer: A study using interpretive structural modelling approach

Journal of Retailing and Consumer Services·2021·2 authors

25citations

Insights and anatomy of brand experience in app-based retailing (eRBX): Critical play of physical evidence and enjoyment

Journal of Retailing and Consumer Services·2021·2 authors

12citations

Analysis of the literature on political marketing using a bibliometric approach

Journal of Public Affairs·2019·2 authors

38citations

Factors influencing acceptance of augmented reality in retail: insights from thematic analysis

International Journal of Retail & Distribution Management·2019·2 authors

128citations

Assessment of service quality using text mining – evidence from private sector banks in India

International Journal of Bank Marketing·2018·3 authors

29citations

The influences of consumer innovativeness and consumer evaluation attributes in the purchase of fashionable ethnic wear in India

International Journal of Consumer Studies·2009·2 authors

22citations