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María Belén Prados‐Peña

13 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0002-0689-1276

h-index13

i1013

Citations397

Works here13

Most cited in this library

Do brand authenticity and brand credibility facilitate brand equity? The case of heritage destination brand extension2019 · 103 citations
Crafts as a key factor in local development: Bibliometric analysis2023 · 37 citations
How does parent heritage brand preference affect brand extension loyalty? A moderated mediation analysis2020 · 35 citations
Moving toward sustainable development: Social, economic and environmental value as antecedents of purchase intention in the sustainable crafts sector2023 · 28 citations
New technologies for the conservation and preservation of cultural heritage through a bibliometric analysis2023 · 26 citations

Works

13 shown

Adoption of e-wallets: trust and perceived risk in Generation Z in Colombia

Spanish Journal of Marketing - ESIC·2024·4 authors·Open access

21citations

Volunteer Tourism: A Systematic Literature Review

SAGE Open·2024·3 authors·review·Open access

19citations

Factors that contribute to the underrepresentation of women academics worldwide: A literature review

Social Psychology of Education·2023·3 authors

25citations

Moving toward sustainable development: Social, economic and environmental value as antecedents of purchase intention in the sustainable crafts sector

Sustainable Development·2023·3 authors·Open access

28citations

New technologies for the conservation and preservation of cultural heritage through a bibliometric analysis

Journal of Cultural Heritage Management and Sustainable Development·2023·3 authors·Open access

26citations

Crafts as a key factor in local development: Bibliometric analysis

Heliyon·2023·4 authors·review·Open access

37citations

Intention to purchase sustainable craft products: a moderated mediation analysis of the adoption of sustainability in the craft sector

Environment Development and Sustainability·2022·4 authors·Open access

21citations

Sustainable Crafts: Describing Conceptual Evolution Through a Bibliometric Analysis and Systematic Literature Review

Frontiers in Environmental Science·2022·4 authors·review·Open access

22citations

Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience

European Research on Management and Business Economics·2021·2 authors·Open access

25citations

How does parent heritage brand preference affect brand extension loyalty? A moderated mediation analysis

Tourism Management Perspectives·2020·2 authors·Open access

35citations

The Development of Loyalty to Earthen Defensive Heritage as a Key Factor in Sustainable Preventive Conservation

Sustainability·2019·2 authors·Open access

15citations

Do brand authenticity and brand credibility facilitate brand equity? The case of heritage destination brand extension

Journal of Destination Marketing & Management·2019·2 authors·Open access

103citations

The effect of fit and authenticity on attitudes toward the brand extension: The case of the Monumental Complex of the Alhambra and Generalife

Journal of Cultural Heritage·2017·2 authors

20citations