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Morry Ghingold · Study
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Author
Morry Ghingold
7 works
· latest 2007
· 3 institutions
cluster: provisional
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7
Citations
440
Works here
7
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87
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Most cited in this library
Malaysian shopping mall behavior: an exploratory study
2007 · 153 citations
Evaluating guilt arousing marketing communications
1983 · 78 citations
Consumer preferences for commercial Web site design: an Asia‐Pacific perspective
2003 · 67 citations
Buying center research and business marketing practice: meeting the challenge of dynamic marketing
1998 · 63 citations
Spousal influence in Singaporean family purchase decision‐making process
2006 · 48 citations
Works
7 shown
Malaysian shopping mall behavior: an exploratory study
Asia Pacific Journal of Marketing and Logistics
·
2007
·
3 authors
153
citations
Spousal influence in Singaporean family purchase decision‐making process
Asia Pacific Journal of Marketing and Logistics
·
2006
·
6 authors
48
citations
Consumer preferences for commercial Web site design: an Asia‐Pacific perspective
Journal of Consumer Marketing
·
2003
·
6 authors
67
citations
Buying center research and business marketing practice: meeting the challenge of dynamic marketing
Journal of Business and Industrial Marketing
·
1998
·
1 author
63
citations
Technical knowledge as value added in business markets: Implications for procurement and marketing
Industrial Marketing Management
·
1997
·
2 authors
16
citations
Linking R&D to market needs
Industrial Marketing Management
·
1987
·
1 author
15
citations
Evaluating guilt arousing marketing communications
Journal of Business Research
·
1983
·
2 authors
78
citations