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Merrie L. Brucks

20 works· latest 2018· 2 institutionscluster: provisionalORCID 0000-0003-2984-5827

h-index15

i1016

Citations4,376

Works here20

Most cited in this library

The Effects of Product Class Knowledge on Information Search Behavior1985 · 1,994 citations
Price and Brand Name As Indicators of Quality Dimensions for Consumer Durables2000 · 612 citations
Introspection in Consumer Research: Implementation and Implications1993 · 380 citations
Children's Use of Cognitive Defenses Against Television Advertising: A Cognitive Response Approach1988 · 261 citations
A Study of Information Search Behavior During the Categorization of New Products1992 · 256 citations

Works

20 shown

The Influence of Corporate Social Responsibility Efforts on the Moral Behavior of High Self‐Brand Overlap Consumers

Journal of Consumer Psychology·2018·1 author

52citations

How and Why Conversational Value Leads to Happiness for Experiential and Material Purchases

Journal of Consumer Research·2017·2 authors·Open access

152citations

How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood

Journal of Consumer Research·2014·3 authors

143citations

The Attribute Carryover Effect: What the “Runner-Up” Option Tells Us about Consumer Choice Processes

Journal of Consumer Research·2012·3 authors

12citations

Overlap between Mental Representations of Self and Brand

Self and Identity·2011·2 authors

31citations

Memory issues pertaining to social marketing messages about behavior enactment versus non‐enactment

Journal of Consumer Psychology·2009·2 authors·Open access

Constructive Preferences For Rejected Options: When You Can’T Get What You Want

ACR North American Advances·2007·3 authors

0citations

Price and Brand Name As Indicators of Quality Dimensions for Consumer Durables

Journal of the Academy of Marketing Science·2000·3 authors

612citations

The Moderating Effects of Problem Characteristics on Experts' and Novices' Judgments

Journal of Marketing Research·1997·2 authors

203citations

Introspection in Consumer Research: Implementation and Implications

Journal of Consumer Research·1993·2 authors

380citations

A Study of Information Search Behavior During the Categorization of New Products

Journal of Consumer Research·1992·3 authors

256citations

Selective Recall and Information Use in Consumer Preferences

Journal of Consumer Research·1992·2 authors

81citations

Price and brand name as indicators of quality dimensions

Marketing Science Institute eBooks·1991·2 authors·book

36citations

Computer-Controlled Experimentation in Consumer Decision Making and Judgment

ACR North American Advances·1990·1 author

0citations

Dealing with Children's Advertising: Public Policy Issues and Alternatives

Journal of Public Policy & Marketing·1988·1 author

43citations

The Effects of Product Class Knowledge on Information Search Behavior

Journal of Consumer Research·1985·1 author

1,994citations

Decision Making and Information Search in Multiple-Opponent Bargaining

ACR North American Advances·1985·2 authors

2citations