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Yi Fang Wu · Study

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Yi Fang Wu

3 works· latest 2025· 2 institutionscluster: provisionalORCID 0000-0002-0655-9601

h-index3

i101

Citations22

Works here3

19

23

25

Most cited in this library

How brand concepts represented as human values promote evaluation2019 · 10 citations
Shaping extendibility: The influence of circular versus angular shapes on consumer brand extension evaluation2023 · 7 citations
Conform to local: how local vs global brand positioning increases consumer conformity2025 · 5 citations

Works

3 shown

Conform to local: how local vs global brand positioning increases consumer conformity

Journal of Product & Brand Management·2025·3 authors

5citations

Shaping extendibility: The influence of circular versus angular shapes on consumer brand extension evaluation

Journal of Business Research·2023·3 authors

7citations

How brand concepts represented as human values promote evaluation

Asia Pacific Journal of Marketing and Logistics·2019·3 authors

10citations