SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Brett A. S. Martin · Study

Home/Author

Brett A. S. Martin

49 works· latest 2024· 3 institutionscluster: provisionalORCID 0000-0001-5284-4131

h-index27

i1044

Citations3,105

Works here49

07

08

09

10

11

12

13

14

15

16

17

18

19

21

22

24

Most cited in this library

The Measurement of Emotional Intelligence: A Critical Review of the Literature and Recommendations for Researchers and Practitioners2019 · 467 citations
Forming Parasocial Relationships in Online Communities2005 · 203 citations
Factors that influence young people's mental health help‐seeking behaviour: a study based on the Health Belief Model2014 · 172 citations
THE INFLUENCE OF AD MODEL ETHNICITY AND SELF-REFERENCING ON ATTITUDES : Evidence from New Zealand2004 · 160 citations
Temporal Construal in Advertising2009 · 143 citations

Works

49 shown

The regulatory fit effect on consumer preferences for price discounts and bonus packs

Psychology and Marketing·2024·3 authors·Open access

11citations

Social isolation and risk-taking behavior: The case of COVID-19 and cryptocurrency

Journal of Retailing and Consumer Services·2024·4 authors·Open access

11citations

Effects of dispositional greed and need for cognition on consumer judgments of cryptocurrency and stocks

Journal of Consumer Behaviour·2024·2 authors·Open access

9citations

Crypto freedom! Effects of trait reactance and regulation content on intention to buy cryptocurrency

Personality and Individual Differences·2022·3 authors·Open access

21citations

The role of shopping orientation in variety-seeking behaviour

Journal of Business Research·2022·3 authors

24citations

When AI meets store layout design: a review

Artificial Intelligence Review

·2022

·5 authors

·Open access

37citations

Dark personalities and Bitcoin®: The influence of the Dark Tetrad on cryptocurrency attitude and buying intention

Personality and Individual Differences·2021·5 authors·Open access

72citations

The effects of crowdedness and safety measures on restaurant patronage choices and perceptions in the COVID-19 pandemic

International Journal of Hospitality Management·2021·3 authors·Open access

82citations

A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products

Journal of Marketing·2019·3 authors·Open access

113citations

The Measurement of Emotional Intelligence: A Critical Review of the Literature and Recommendations for Researchers and Practitioners

Frontiers in Psychology·2019·4 authors·review·Open access

467citations

Why do consumers research their ancestry? Do self-uncertainty and the need for closure influence consumer's involvement in ancestral products?

Journal of Business Research·2019·5 authors·Open access

11citations

How psychologically entitled shoppers respond to service recovery apologies

European Journal of Marketing·2018·3 authors

31citations

When ambush marketing is beneficial to sponsorship awareness: creating sponsor distinctiveness using exclusivity and brand juxtaposition

Journal of Marketing Management·2017·3 authors

13citations

Tense from touch: Examining accidental interpersonal touch between consumers

Psychology and Marketing·2017·2 authors·Open access

24citations

You are charging your friend a fee? The influence of brand relationship norms on consumer judgments

Journal of Strategic Marketing·2016·1 author

6citations

Gender identity and brand incongruence: when in doubt, pursue masculinity

Journal of Strategic Marketing·2015·3 authors

80citations

The trustworthy brand: effects of conclusion explicitness and persuasion awareness on consumer judgments

Marketing Letters·2015·2 authors

33citations

How Gordon Ramsay appeals to consumers: Effects of self-concept clarity and celebrity meaning on celebrity endorsements

Journal of Strategic Marketing·2015·3 authors

23citations

Effects of Knowledge, Testimonials, and Ad Copy on Cruise Advertising Judgments

Tourism Analysis·2014·2 authors

7citations

Factors that influence young people's mental health help‐seeking behaviour: a study based on the Health Belief Model

Journal of Advanced Nursing·2014·4 authors

172citations

Effects of perspective taking and entitlement on consumers

Journal of Business Research·2014·2 authors

24citations

How to stop binge drinking and speeding motorists: Effects of relational‐interdependent self‐construal and self‐referencing on attitudes toward social marketing

Journal of Consumer Behaviour·2013·4 authors·Open access

29citations

A Stranger’s Touch: Effects of Accidental Interpersonal Touch on Consumer Evaluations and Shopping Time

Journal of Consumer Research·2012·1 author·Open access

101citations

Development and validation of the consumer disillusionment toward marketing activity scale

Journal of Consumer Behaviour·2012·2 authors

15citations

Feedback information and consumer motivation

European Journal of Marketing·2011·2 authors

19citations

Countering negative country of origin effects using imagery processing

Journal of Consumer Behaviour·2011·3 authors·Open access

55citations

Feedback information and consumer motivation : the moderation role of positive and negative reference values in self-regulation

QUT Business School·2011·2 authors

1citations

How do consumers react to physically larger models? Effects of model body size, weight control beliefs and product type on evaluations and body perceptions

Journal of Strategic Marketing·2010·2 authors·Open access

31citations

If Kate voted Conservative, would you?

European Journal of Marketing·2010·3 authors·Open access

92citations

Temporal Construal in Advertising

Journal of Advertising·2009·3 authors

143citations

Is the Marlboro man the only alternative? The role of gender identity and self-construal salience in evaluations of male models

Marketing Letters·2009·2 authors·Open access

106citations

Effects of Susceptibility to Normative Influence and Type of Testimonial on Attitudes Toward Print Advertising

Journal of Advertising·2008·3 authors

110citations

Self-referencing and consumer evaluations of larger-sized female models: A weight locus of control perspective

Marketing Letters·2007·3 authors

65citations

Forming Parasocial Relationships in Online Communities

ACR North American Advances·2005·2 authors

203citations

THE INFLUENCE OF AD MODEL ETHNICITY AND SELF-REFERENCING ON ATTITUDES : Evidence from New Zealand

Journal of Advertising·2004·2 authors

160citations

Using the Imagination: Consumer Evoking and Thematizing of the Fantastic Imaginary

Journal of Consumer Research·2004·1 author·Open access

113citations

CONCLUSION EXPLICITNESS IN ADVERTISING: The Moderating Role of Need for Cognition (NFC) and Argument Quality (AQ) on Persuasion

Journal of Advertising·2003·2 authors

113citations

The influence of gender on mood effects in advertising

Psychology and Marketing·2003·1 author

97citations

Infomercials and advertising effectiveness: an empirical study

Journal of Consumer Marketing·2002·3 authors

38citations

Violence and consumption imagery in music videos

European Journal of Marketing·2002·2 authors

21citations

Marketing Communications Classics20022Maureen FitzGerald, David Arnott. Marketing Communications Classics. London: Thomson Learning Business Press 2000.

European Journal of Marketing·2002·1 author

8citations

Remote control marketing: how ad fast‐forwarding and ad repetition affect consumers

Marketing Intelligence & Planning·2002·3 authors

15citations

Using self-referencing to explain the effectiveness of ethnic minority models in advertising

International Journal of Advertising·2002·3 authors

118citations

Product placement in US and New Zealand television soap operas: an exploratory study

Journal of Marketing Communications·2002·2 authors

27citations

Planned or Impulse Purchases? How to Create Effective Infomercials

Journal of Advertising Research·2001·2 authors

37citations

Music marketing: music consumption imagery in the UK and New Zealand

Journal of Consumer Marketing·2001·2 authors

17citations

Taming the tiger: key success factors for trade with China

Marketing Intelligence & Planning·1999·2 authors·Open access

26citations

The interaction of message framing and felt involvement in the context of cell phone commercials

European Journal of Marketing·1999·2 authors

53citations

Mood and Framing Effects in Advertising

Australasian Marketing Journal (AMJ)·1998·1 author

21citations