S
Study
Academic Library
Search
Shelves
Open access
My library
Review
Nancy V. Wünderlich · Study
Home
/
Author
Nancy V. Wünderlich
18 works
· latest 2025
· 3 institutions
cluster: provisional
ORCID 0000-0003-3786-506X
Works
18 shown
How to use emerging service technologies to enhance customer centricity in business-to-business contexts: A conceptual framework and research agenda
Journal of Business Research
·
2025
·
8 authors
·
Open access
21
citations
Understanding intra- and interorganizational paradoxes inhibiting data access in digital servitization
Industrial Marketing Management
·
2022
·
4 authors
39
citations
Transforming into a platform provider: strategic options for industrial smart service providers
Journal of service management
·
2020
·
3 authors
81
citations
Understanding the customer experience with smart services
Journal of service management
·
2020
·
4 authors
99
citations
Digital Disruption in Retailing and Beyond
Journal of Service Management Research
·
2020
·
12 authors
·
Open access
23
citations
The great game of business: Advancing knowledge on gamification in business contexts
Journal of Business Research
·
2019
·
5 authors
·
Open access
117
citations
Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys
Journal of Business Research
·
2019
·
7 authors
·
Open access
53
citations
“Service Encounter 2.0”: An investigation into the roles of technology, employees and customers
Journal of Business Research
·
2017
·
8 authors
·
Open access
778
citations
Reflections on context in service research
Journal of service management
·
2016
·
5 authors
·
Open access
54
citations
Contrasting risk perceptions of technology-based service innovations in inter-organizational settings
Journal of Business Research
·
2016
·
2 authors
85
citations
“Futurizing” smart service: implications for service researchers and managers
Journal of Services Marketing
·
2015
·
7 authors
·
Open access
349
citations
Conducting service research that matters
Journal of Services Marketing
·
2015
·
7 authors
·
Open access
37
citations
The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention1
MIS Quarterly
·
2015
·
3 authors
231
citations
Advancing research on loyalty programs: a future research agenda
Marketing Letters
·
2014
·
9 authors
·
Open access
144
citations
Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits
Journal of Retailing
·
2013
·
3 authors
·
Open access
80
citations
High Tech and High Touch
Journal of Service Research
·
2012
·
3 authors
334
citations
Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops
Journal of Retailing
·
2012
·
3 authors
65
citations
Technology mediation in service delivery: A new typology and an agenda for managers and academics
Technovation
·
2011
·
3 authors
·
Open access
133
citations