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Javier Gonzalez Alvarez · Study
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Javier Gonzalez Alvarez
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· latest 2006
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cluster: provisional
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The importance of analysis and planning in customer relationship marketing: Verification of the need for customer intelligence and modelling
2006 · 11 citations
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The importance of analysis and planning in customer relationship marketing: Verification of the need for customer intelligence and modelling
Journal of Database Marketing & Customer Strategy Management
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2006
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3 authors
·
Open access
11
citations