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Todd Pezzuti · Study

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Todd Pezzuti

7 works· latest 2022· 2 institutionscluster: provisionalORCID 0000-0002-2174-3490

h-index7

i107

Citations456

Works here7

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Most cited in this library

Certainty in Language Increases Consumer Engagement on Social Media2020 · 142 citations
Second Person Pronouns Enhance Consumer Involvement and Brand Attitude2017 · 125 citations
Vaccination Acceptance Across Cultures: The Roles of Collectivism, Empathy, and Homophily2021 · 55 citations
Is Being Emotionally Inexpressive Cool?2018 · 50 citations
Hyperopia and frugality: Different motivational drivers and yet similar effects on consumer spending2018 · 35 citations

Works

7 shown

What’s not to like? Negations in brand messages increase consumer engagement

Journal of the Academy of Marketing Science·2022·2 authors

25citations

Vaccination Acceptance Across Cultures: The Roles of Collectivism, Empathy, and Homophily

Journal of International Marketing·2021·2 authors

55citations

Certainty in Language Increases Consumer Engagement on Social Media

Journal of Interactive Marketing·2020·3 authors

142citations

Hyperopia and frugality: Different motivational drivers and yet similar effects on consumer spending

Journal of Business Research·2018·4 authors·Open access

35citations

Is Being Emotionally Inexpressive Cool?

Journal of Consumer Psychology·2018·3 authors·Open access

50citations

Second Person Pronouns Enhance Consumer Involvement and Brand Attitude

Journal of Interactive Marketing·2017·3 authors·Open access

125citations

The effects of advertising models for age‐restricted products and self‐concept discrepancy on advertising outcomes among young adolescents

Journal of Consumer Psychology·2015·3 authors·Open access

24citations