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Michelle M. Rego · Study
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Michelle M. Rego
2 works
· latest 2021
· 1 institutions
cluster: provisional
ORCID 0000-0002-2942-7249
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Most cited in this library
The importance of fit: a predictive model of cause marketing effects
2021 · 21 citations
Measuring the Impact of Cause-Related Marketing: A Meta-Analysis of Nonprofit and For-profit Alliance Campaigns
2020 · 21 citations
Works
2 shown
The importance of fit: a predictive model of cause marketing effects
The Journal of Marketing Theory and Practice
·
2021
·
2 authors
21
citations
Measuring the Impact of Cause-Related Marketing: A Meta-Analysis of Nonprofit and For-profit Alliance Campaigns
Journal of Nonprofit & Public Sector Marketing
·
2020
·
3 authors
·
review
21
citations