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Jeannie S Mosher · Study
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Jeannie S Mosher
2 works
· latest 1993
cluster: provisional
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Most cited in this library
Six Ps for four characteristics: A complete positioning strategy for the professional services firm—CPA's
1993 · 19 citations
Six Ps for Four Characteristics
1993 · 19 citations
Works
2 shown
Six Ps for Four Characteristics
Journal of Professional Services Marketing
·
1993
·
2 authors
19
citations
Six Ps for four characteristics: A complete positioning strategy for the professional services firm—CPA's
Services Marketing Quarterly
·
1993
·
2 authors
19
citations