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Rom Y. Schrift

19 works· latest 2022· 5 institutionscluster: provisional

h-index13

i1013

Citations783

Works here19

Most cited in this library

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions2017 · 189 citations
Autonomy in consumer choice2020 · 172 citations
Rejectable Choice Sets: How Seemingly Irrelevant No-Choice Options Affect Consumer Decision Processes2011 · 88 citations
The Illusion of Multitasking and Its Positive Effect on Performance2018 · 54 citations
The synthesis of preference: Bridging behavioral decision research and marketing science2008 · 52 citations

Works

19 shown

You Must Have a Preference: The Impact of No-Preference Communication on Joint Decision Making

Journal of Marketing Research·2022·4 authors

19citations

Erratum: On My Own: The Aversion to Being Observed during the Preference-Construction Stage

Journal of Consumer Research·2021·2 authors·other·Open access

2citations

Autonomy in consumer choice

Marketing Letters·2020·14 authors·Open access

172citations

On My Own: The Aversion to Being Observed during the Preference-Construction Stage

Journal of Consumer Research·2020·2 authors

40citations

The Illusion of Multitasking and Its Positive Effect on Performance

Psychological Science·2018·3 authors

54citations

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Customer Needs and Solutions·2017·11 authors·Open access

189citations

Multi-Stage Decision Processes: The Impact of Attribute-Order on How Consumers Mentally Represent Their Choice

Journal of Consumer Research·2017·4 authors·Open access

19citations

Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences the Cost–Benefit Heuristic in Goal Pursuit

Journal of Marketing Research·2016·3 authors

39citations

Complicating decisions: The work ethic heuristic and the construction of effortful decisions.

Journal of Experimental Psychology General·2016·3 authors·Open access

19citations

Pain and Preferences: Observed Decisional Conflict and the Convergence of Preferences

Journal of Consumer Research·2015·2 authors·Open access

15citations

Pain and Preferences: the Impact of Other’S Decisional Conflict on Our Own Preferences

ACR North American Advances·2015·2 authors

0citations

Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences Cost-Benefit Heuristics

Rare & Special e-Zone (The Hong Kong University of Science and Technology)·2015·3 authors·other

0citations

Complicating Decisions: the Effort-Outcome Link and the Construction of Effortful Decision Processes

ACR North American Advances·2015·3 authors

0citations

Staying the Course: The Option of Doing Nothing and Its Impact on Postchoice Persistence

SSRN Electronic Journal·2014·2 authors·preprint·Open access

3citations

Staying the Course

Psychological Science·2014·2 authors

23citations

Pain & Preferences: Observed Decisional Conflict & the Convergence of Preferences

PsycEXTRA Dataset·2014·2 authors·dataset

1citations

Rejectable Choice Sets: How Seemingly Irrelevant No-Choice Options Affect Consumer Decision Processes

Journal of Marketing Research·2011·2 authors·Open access

88citations

Complicating Choice

Journal of Marketing Research·2011·3 authors·Open access

48citations

The synthesis of preference: Bridging behavioral decision research and marketing science

Journal of Consumer Psychology·2008·3 authors·Open access

52citations