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Audhesh K. Paswan · Study
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Author
Audhesh K. Paswan
24 works
· latest 2020
· 3 institutions
cluster: provisional
ORCID 0000-0002-5032-1537
Works
24 shown
Assessing text mining algorithm outcomes
Journal of Business Analytics
·
2020
·
5 authors
7
citations
Market orientation, brand management processes and brand performance
Journal of Product & Brand Management
·
2020
·
4 authors
59
citations
The immediate effect of corporate social responsibility on consumer-based brand equity
Journal of Product & Brand Management
·
2019
·
4 authors
92
citations
Market orientation, positioning strategy and brand performance
Industrial Marketing Management
·
2018
·
4 authors
193
citations
Determinants of brand performance: the role of internal branding
Journal of Brand Management
·
2018
·
3 authors
94
citations
Art infusion in retailing: The effect of art genres
Journal of Business Research
·
2017
·
2 authors
55
citations
When inter-firm relationship benefits mitigate power asymmetry
Industrial Marketing Management
·
2015
·
3 authors
86
citations
Value co-creation through knowledge exchange in franchising
Journal of Services Marketing
·
2014
·
3 authors
67
citations
E-tailer׳s return policy, consumer׳s perception of return policy fairness and purchase intention
Journal of Retailing and Consumer Services
·
2014
·
3 authors
192
citations
Consumer reaction to new package design
Journal of Product & Brand Management
·
2012
·
2 authors
56
citations
Cultural Brands from Emerging Markets: Brand Image across Host and Home Countries
Journal of International Marketing
·
2009
·
2 authors
119
citations
Toward a Contextually Anchored Service Innovation Typology
Decision Sciences
·
2009
·
3 authors
105
citations
Why do shoppers abandon shopping cart? Perceived waiting time, risk, and transaction inconvenience
Journal of Product & Brand Management
·
2009
·
3 authors
152
citations
Higher Education Institutions: Satisfaction and Loyalty among International Students
Journal of Marketing for HIGHER EDUCATION
·
2009
·
2 authors
135
citations
Small versus large retail stores in an emerging market—Mexico
Journal of Business Research
·
2009
·
3 authors
72
citations
Knowledge management and franchise systems
Industrial Marketing Management
·
2009
·
2 authors
141
citations
Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings
Journal of Marketing
·
2008
·
3 authors
377
citations
Services purchased at brick and mortar versus online stores, and shopping motivation
Journal of Services Marketing
·
2007
·
3 authors
96
citations
Consumer innovativeness and perceived risk: implications for high technology product adoption
Journal of Consumer Marketing
·
2006
·
2 authors
419
citations
Private label brand image: its relationship with store image and national brand
International Journal of Retail & Distribution Management
·
2006
·
2 authors
254
citations
Brand‐country of origin (COO) knowledge and COO image: investigation in an emerging franchise market
Journal of Product & Brand Management
·
2004
·
2 authors
100
citations
An Empirical Investigation of the Linkages among Relationalism, Environmental Uncertainty, and Bureaucratization
Journal of Business Research
·
1998
·
3 authors
·
Open access
83
citations
What we know about ownership redirection in franchising: A meta-analysis
Journal of Retailing
·
1996
·
3 authors
·
review
·
Open access
122
citations
Ownership Redirection in Franchised Channels
Journal of Public Policy & Marketing
·
1992
·
3 authors
129
citations