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Maria Amélia Machado Carvalho · Study
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Maria Amélia Machado Carvalho
1 works
· latest 2018
· 1 institutions
cluster: provisional
ORCID 0000-0002-9075-1793
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UNDERSTANDING CUSTOMER BRAND ENGAGEMENT WITH VIRTUAL SOCIAL COMMUNITIES: A COMPREHENSIVE MODEL OF DRIVERS, OUTCOMES AND MODERATORS
2018 · 200 citations
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1 shown
UNDERSTANDING CUSTOMER BRAND ENGAGEMENT WITH VIRTUAL SOCIAL COMMUNITIES: A COMPREHENSIVE MODEL OF DRIVERS, OUTCOMES AND MODERATORS
The Journal of Marketing Theory and Practice
·
2018
·
2 authors
200
citations