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Balakrishna Grandhi · Study
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Author
Balakrishna Grandhi
5 works
· latest 2021
· 1 institutions
cluster: provisional
Works
5 shown
Adoption of Social Media Marketing for Sustainable Business Growth of SMEs in Emerging Economies: The Moderating Role of Leadership Support
Sustainability
·
2021
·
7 authors
·
Open access
90
citations
Data-driven marketing for growth and profitability
EuroMed Journal of Business
·
2020
·
3 authors
123
citations
Unpacking stakeholder relationship management in the public and private sectors: the comparative insights
EuroMed Journal of Business
·
2020
·
4 authors
62
citations
Millennial generation preferences for rosé wine
British Food Journal
·
2019
·
4 authors
20
citations
Refining the relation between cause-related marketing and consumers purchase intentions
International Marketing Review
·
2019
·
4 authors
·
Open access
110
citations