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George Kofi Amoako · Study
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Author
George Kofi Amoako
32 works
· latest 2026
· 4 institutions
cluster: provisional
ORCID 0000-0002-7966-4867
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28
Citations
1,685
Works here
32
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Most cited in this library
Do green knowledge and attitude influence the youth's green purchasing? Theory of planned behavior
2020 · 231 citations
Marketing for Hospitality and Tourism
2024 · 170 citations
Application of Frederick Herzberg's Two-Factor theory in assessing and understanding employee motivation at work: a Ghanaian Perspective
2011 · 169 citations
Green marketing and the SDGs: emerging market perspective
2020 · 132 citations
A conceptual framework
2019 · 122 citations
Works
32 shown
Building Sustainable Business Models in African Technology Entrepreneurship
Routledge eBooks
·
2026
·
5 authors
·
chapter
0
citations
Social Impact and Innovation in Digital Entrepreneurship
Routledge eBooks
·
2026
·
5 authors
·
chapter
0
citations
Marketing for Hospitality and Tourism
Productivity Press eBooks
·
2024
·
6 authors
·
chapter
170
citations
Understanding Marketing
Productivity Press eBooks
·
2024
·
6 authors
·
chapter
17
citations
Entrepreneurial orientation, social media and SME performance: an emerging economy perspective
Asia-Pacific Journal of Business Administration
·
2023
·
3 authors
31
citations
Commitment, trust, relative dependence, and customer loyalty in the B2B setting: the role of customer satisfaction
Journal of Business and Industrial Marketing
·
2023
·
4 authors
30
citations
Service quality affecting student satisfaction in higher education institutions in Ghana
Cogent Education
·
2023
·
5 authors
·
Open access
32
citations
Effect of QR code and mobile money on performance of SMEs in developing countries. The role of dynamic capabilities
Cogent Business & Management
·
2023
·
4 authors
·
Open access
18
citations
Africa’s Response to SDGs: Barriers and Challenges
Palgrave Studies in African Leadership
·
2023
·
3 authors
·
chapter
6
citations
Green perceived value and consumer attitudes in the light of the SDGs: a replication study from a developing economy
Society and Business Review
·
2022
·
5 authors
28
citations
Conceptual Framework—Artificial Intelligence and Better Entrepreneurial Decision-Making: The Influence of Customer Preference, Industry Benchmark, and Employee Involvement in an Emerging Market
Journal of risk and financial management
·
2021
·
5 authors
·
Open access
47
citations
Service recovery performance and repurchase intentions: the mediation effect of service quality at KFC
Journal of Hospitality and Tourism Insights
·
2021
·
4 authors
62
citations
Online innovation and repurchase intentions in hotels: the mediating effect of customer experience
International Hospitality Review
·
2021
·
3 authors
·
Open access
40
citations
Global CSR, drivers and consequences: a systematic review
Journal of Global Responsibility
·
2021
·
2 authors
·
review
39
citations
A review of empirical research on corporate social responsibility in emerging economies
International Journal of Emerging Markets
·
2021
·
2 authors
38
citations
Digital Payments and Financial Wellbeing of the Rural Poor: The Moderating Role of Age and Gender
Journal of International Consumer Marketing
·
2021
·
4 authors
75
citations
Service recovery and loyalty of Uber sharing economy: The mediating effect of trust
Research in Transportation Business & Management
·
2021
·
3 authors
32
citations
Perceived firm ethicality and brand loyalty: the mediating role of corporate social responsibility and perceived green marketing
Society and Business Review
·
2021
·
3 authors
77
citations
Green marketing and the SDGs: emerging market perspective
Marketing Intelligence & Planning
·
2020
·
4 authors
132
citations
Do green knowledge and attitude influence the youth's green purchasing? Theory of planned behavior
International Journal of Productivity and Performance Management
·
2020
·
3 authors
231
citations
A conceptual framework
Management of Environmental Quality An International Journal
·
2019
·
1 author
122
citations
Relationship marketing and customer satisfaction in the Ghanaian hospitality industry
Journal of Hospitality and Tourism Insights
·
2019
·
5 authors
29
citations
Relationship Marketing, Orientation, Brand Equity and Firm Value: The Mediating Role of Customer Value—An Emerging Market Perspective
Journal of Relationship Marketing
·
2019
·
1 author
32
citations
Relationship Marketing and Repurchase Intention in Ghana’s Hospitality Industry: An Empirical Examination of Trust and Commitment
Journal of Relationship Marketing
·
2019
·
4 authors
45
citations
Unleashing salesforce performance: The impacts of personal branding and technology in an emerging market
Technology in Society
·
2018
·
2 authors
28
citations
Mediation role of brand preference on bank advertising and customer loyalty
International Journal of Bank Marketing
·
2017
·
4 authors
34
citations
Innovation and marketing in Africa - a Ghanaian perspective
International Journal of Technology Marketing
·
2014
·
3 authors
5
citations
Improving Customer Service in the Banking Industry-Case of Ghana Commercial Bank (GCB)-Ghana
International Business Research
·
2012
·
1 author
·
Open access
34
citations
The effect of sponsorship on marketing communication performance: A case study of Airtel Ghana
African Journal of Marketing Management
·
2012
·
4 authors
·
Open access
28
citations
The effect of sponsorship on marketing communication performance: A case study of Airtel Ghana
African Journal of Marketing Management
·
2012
·
1 author
·
Open access
18
citations
The impact of effective customer relationship management (CRM) on repurchase: A case study of (GOLDEN TULIP) hotel (ACCRA-GHANA)
African Journal of Marketing Management
·
2012
·
5 authors
36
citations
Application of Frederick Herzberg's Two-Factor theory in assessing and understanding employee motivation at work: a Ghanaian Perspective
European Journal of Business and Management
·
2011
·
2 authors
169
citations