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Muchammad Saifuddin · Study

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Muchammad Saifuddin

6 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0001-7295-280X

h-index6

i103

Citations178

Works here6

13

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21

23

Most cited in this library

Implementasi Strategi Promosi Produk Dalam Proses Keputusan Pembelian Melalui Digital Marketing Saat Pandemi Covid'192020 · 101 citations
DIGITAL MARKETING : STRATEGI YANG HARUS DILAKUKAN UMKM SAAT PANDEMI COVID-192021 · 39 citations
EFFECTIVENESS OF DIGITAL PLATFORMS AS FOOD AND BEVERAGE MARKETING MEDIA DURING THE COVID-19 PANDEMIC2021 · 13 citations
The role of positive emotional response in the relationship between store atmosphere, sales promotion, hedonic shopping motivation, and impulsive buying in Indonesia’s largest department store2023 · 9 citations
PENGARUH JENIS ENDORSER DAN BRAND NAME TERHADAP SIKAP ATAS IKLAN, SIKAP ATAS MERK DAN NIAT PEMBELIAN PADA PRODUK HIGH DAN LOW INVOLVEMENT2013 · 8 citations

Works

6 shown

The role of positive emotional response in the relationship between store atmosphere, sales promotion, hedonic shopping motivation, and impulsive buying in Indonesia’s largest department store

Kasetsart Journal of Social Sciences·2023·3 authors·Open access

9citations

Pengaruh Brand Image, Harga, Dan Fashion Lifestyle Terhadap Keputusan Pembelian Pakaian Branded Preloved Di Thriftshop Online Instagram

Cakrawala Management Business Journal·2021·2 authors·Open access

8citations

EFFECTIVENESS OF DIGITAL PLATFORMS AS FOOD AND BEVERAGE MARKETING MEDIA DURING THE COVID-19 PANDEMIC

Airlangga Journal of Innovation Management·2021·3 authors·Open access

13citations

DIGITAL MARKETING : STRATEGI YANG HARUS DILAKUKAN UMKM SAAT PANDEMI COVID-19

Jurnal Bisnis Terapan·2021·1 author·Open access

39citations

Implementasi Strategi Promosi Produk Dalam Proses Keputusan Pembelian Melalui Digital Marketing Saat Pandemi Covid'19

Jurnal Manajemen dan Inovasi (MANOVA)·2020·2 authors·Open access

101citations

PENGARUH JENIS ENDORSER DAN BRAND NAME TERHADAP SIKAP ATAS IKLAN, SIKAP ATAS MERK DAN NIAT PEMBELIAN PADA PRODUK HIGH DAN LOW INVOLVEMENT

Jurnal Ekonomi dan Bisnis Airlangga·2013·1 author·Open access

8citations