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Ana-Maria Urdea · Study

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Ana-Maria Urdea

3 works· latest 2021· 1 institutionscluster: provisionalORCID 0000-0002-9747-3570

h-index3

i103

Citations167

Works here3

21

Most cited in this library

Implementing Experiential Marketing in the Digital Age for a More Sustainable Customer Relationship2021 · 93 citations
Experts’ Perspective on the Development of Experiential Marketing Strategy: Implementation Steps, Benefits, and Challenges2021 · 38 citations
Exploring the impact of customer experience on customer loyalty in e-commerce2021 · 36 citations

Works

3 shown

Exploring the impact of customer experience on customer loyalty in e-commerce

Proceedings of the ... International Conference on Business Excellence·2021·2 authors·other·Open access

36citations

Experts’ Perspective on the Development of Experiential Marketing Strategy: Implementation Steps, Benefits, and Challenges

Journal of risk and financial management·2021·2 authors·Open access

38citations

Implementing Experiential Marketing in the Digital Age for a More Sustainable Customer Relationship

Sustainability·2021·3 authors·Open access

93citations