S
Study
Academic Library
Search
Dashboard
Shelves
Open access
My library
Review
Anne‐Marie Hede · Study
Home
/
Author
Anne‐Marie Hede
12 works
· latest 2016
· 2 institutions
cluster: provisional
ORCID 0000-0002-6204-7088
Works
12 shown
Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters
Journal of Marketing Management
·
2016
·
2 authors
51
citations
Perceived authenticity of the visitor experience in museums
European Journal of Marketing
·
2014
·
4 authors
89
citations
Leveraging the human side of the brand using a sense of place: Case studies of craft breweries
Journal of Marketing Management
·
2013
·
1 author
·
Open access
96
citations
Marketing communications for special events
European Journal of Marketing
·
2011
·
2 authors
·
Open access
44
citations
A journey to the authentic: Museum visitors and their negotiation of the inauthentic
Journal of Marketing Management
·
2010
·
2 authors
68
citations
Lessons from arts experiences for service‐dominant logic
Marketing Intelligence & Planning
·
2009
·
3 authors
43
citations
Co-constructing the museum visitors' experience: a case of two literary museums
Victoria University Research Repository (Victoria University)
·
2009
·
3 authors
·
chapter
2
citations
Developing a Sport Museum: The Case of Tennis Australia and the Tennis Heritage Collection
Sport Management Review
·
2008
·
2 authors
·
Open access
2
citations
World Heritage Listing and the Evolving Issues Related to Tourism and Heritage: Cases from Australia and New Zealand
Journal of Heritage Tourism
·
2007
·
1 author
19
citations
Managing Special Events in the New Era of the Triple Bottom Line
Event Management
·
2007
·
1 author
154
citations
Museum pricing: challenges to theory development and practice
International Journal of Nonprofit and Voluntary Sector Marketing
·
2007
·
3 authors
39
citations
Museum marketing competing in the global marketplace
·
2007
·
2 authors
75
citations