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Charmaine Du Plessis · Study

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Charmaine Du Plessis

6 works· latest 2018· 1 institutionscluster: provisionalORCID 0000-0001-9977-8987

h-index6

i106

Citations319

Works here6

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18

Most cited in this library

The role of content marketing in social media content communities2017 · 130 citations
Social media crisis communication: Enhancing a discourse of renewal through dialogic content2018 · 79 citations
Prosumer engagement through story-making in transmedia branding2018 · 42 citations
A conceptual framework of corporate online communication: A marketing public relations (MPR) perspective2006 · 31 citations
An Exploratory Analysis of Essential Elements of Content Marketing2015 · 25 citations

Works

6 shown

Social media crisis communication: Enhancing a discourse of renewal through dialogic content

Public Relations Review·2018·1 author

79citations

Prosumer engagement through story-making in transmedia branding

International Journal of Cultural Studies·2018·1 author·Open access

42citations

The role of content marketing in social media content communities

South African journal of information management·2017·1 author·Open access

130citations

Brand storytelling: the case of Coca-Cola's Journey corporate website

Communitas·2015·1 author·Open access

12citations

An Exploratory Analysis of Essential Elements of Content Marketing

Unisa Institutional Repository (University of South Africa)·2015·1 author·other

25citations

A conceptual framework of corporate online communication: A marketing public relations (MPR) perspective

Communicatio·2006·2 authors

31citations