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Mayank Jyotsna Soni · Study

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Mayank Jyotsna Soni

2 works· latest 2017· 2 institutionscluster: provisional

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i102

Citations23

Works here2

16

17

Most cited in this library

Effects of varying involvement level within a television program on recall of cognitive versus affective advertisement2017 · 13 citations
An Examination of Response of Consumers with Different Levels of Uniqueness to Limited Quantity Offers2016 · 10 citations

Works

2 shown

Effects of varying involvement level within a television program on recall of cognitive versus affective advertisement

Journal of Consumer Marketing·2017·1 author

13citations

An Examination of Response of Consumers with Different Levels of Uniqueness to Limited Quantity Offers

Vikalpa The Journal for Decision Makers·2016·1 author·Open access

10citations