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Victor V. Cordell · Study
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Author
Victor V. Cordell
8 works
· latest 2008
· 2 institutions
cluster: provisional
Works
8 shown
Preserving intellectual property rights: Managerial insight into the escalating counterfeit market quandary
Business Horizons
·
2008
·
4 authors
68
citations
Utilization of the Internet by EU and US Service Providers to Facilitate Cross-Border Business
Journal of Euromarketing
·
2003
·
1 author
1
citations
ASSESSMENT OF AN OUTREACH INTERNATIONAL BUSINESS PLANNING PROJECT AS AN MBA CAPSTONE COURSE
International Journal of Commerce and Management
·
2001
·
1 author
11
citations
Consumer knowledge measures as predictors in product evaluation
Psychology and Marketing
·
1997
·
1 author
160
citations
Counterfeit purchase intentions: Role of lawfulness attitudes and product traits as determinants
Journal of Business Research
·
1996
·
3 authors
452
citations
Interaction Effects of Country of Origin with Branding, Price, and Perceived Performance Risk
Journal of International Consumer Marketing
·
1993
·
1 author
80
citations
Effects of Consumer Preferences for Foreign Sourced Products
Journal of International Business Studies
·
1992
·
1 author
407
citations
Competitive Context and Price as Moderators of Country of Origin Preferences
Journal of the Academy of Marketing Science
·
1991
·
1 author
115
citations