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Vijay Kumar · Study

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Vijay Kumar

2 works· latest 2017· 2 institutionscluster: provisionalORCID 0000-0001-8443-3118

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i102

Citations185

Works here2

14

17

Most cited in this library

Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture2014 · 144 citations
Ritualization: A Strategic Tool to Position Brands in International Markets2017 · 41 citations

Works

2 shown

Ritualization: A Strategic Tool to Position Brands in International Markets

Journal of International Marketing·2017·3 authors

41citations

Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture

Journal of Marketing·2014·3 authors

144citations