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Ping-Chu Liao · Study

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Ping-Chu Liao

1 works· latest 2016cluster: provisional

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i101

Citations33

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16

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The Impact of Brand Image and Discounted Price on Purchase Intention in Outlet Mall: Consumer Attitude as Mediator2016 · 33 citations

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The Impact of Brand Image and Discounted Price on Purchase Intention in Outlet Mall: Consumer Attitude as Mediator

·2016·2 authors

33citations