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Tatiana M. Fajardo · Study

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Tatiana M. Fajardo

5 works· latest 2021· 1 institutionscluster: provisionalORCID 0000-0002-6210-9234

h-index3

i103

Citations211

Works here5

12

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21

Most cited in this library

The Contingent Nature of the Symbolic Associations of Visual Design Elements: The Case of Brand Logo Frames2016 · 119 citations
Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos2021 · 59 citations
Where you say it matters: Why packages are a more believable source of product claims than advertisements2015 · 31 citations
Splitting the Decision: Increasing Donations by Recognizing the Differential Impact of Internal and External Considerations2013 · 1 citations
Splitting the Decision: Increasing Donations By Recognizing the Differential Impact of Internal and External Considerations2012 · 1 citations

Works

5 shown

Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos

Journal of the Academy of Marketing Science·2021·3 authors

59citations

The Contingent Nature of the Symbolic Associations of Visual Design Elements: The Case of Brand Logo Frames

Journal of Consumer Research·2016·3 authors

119citations

Where you say it matters: Why packages are a more believable source of product claims than advertisements

Journal of Consumer Psychology·2015·2 authors

31citations

Splitting the Decision: Increasing Donations by Recognizing the Differential Impact of Internal and External Considerations

PsycEXTRA Dataset·2013·2 authors·dataset

1citations

Splitting the Decision: Increasing Donations By Recognizing the Differential Impact of Internal and External Considerations

PsycEXTRA Dataset·2012·2 authors·dataset

1citations