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James L. Brock · Study

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James L. Brock

7 works· latest 2014· 1 institutionscluster: provisional

h-index7

i107

Citations740

Works here7

09

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14

Most cited in this library

The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference2014 · 323 citations
Perceived benefits, perceived risk, and trust2013 · 210 citations
Selecting a female athlete endorser in China2011 · 130 citations
Antecedents of Redemption of Reward Points: Credit Card Market in China and International Comparison2009 · 22 citations
Can a socially responsible casino better retain its management staff? From an internal customer perspective2014 · 21 citations

Works

7 shown

Can a socially responsible casino better retain its management staff? From an internal customer perspective

Asia Pacific Journal of Marketing and Logistics·2014·6 authors

21citations

The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference

Journal of Services Marketing·2014·5 authors

323citations

Perceived benefits, perceived risk, and trust

Asia Pacific Journal of Marketing and Logistics·2013·5 authors

210citations

What drives Indian consumer credit card loyalty? The perspective of involvement in reward programmes

The International Review of Retail Distribution and Consumer Research·2012·5 authors

14citations

Selecting a female athlete endorser in China

European Journal of Marketing·2011·2 authors

130citations

Antecedents of Redemption of Reward Points: Credit Card Market in China and International Comparison

Journal of International Consumer Marketing·2009·2 authors

22citations

Redemption behavior for credit card reward programs in China

International Journal of Bank Marketing·2009·2 authors

20citations