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Stacey Barlow Hills · Study

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Stacey Barlow Hills

1 works· latest 2003· 1 institutionscluster: provisional

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i101

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From Market Driven to Market Driving: An Alternate Paradigm for Marketing in High Technology Industries2003 · 131 citations

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From Market Driven to Market Driving: An Alternate Paradigm for Marketing in High Technology Industries

The Journal of Marketing Theory and Practice·2003·2 authors

131citations