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María Pilar Llopis Amorós · Study

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María Pilar Llopis Amorós

2 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0001-9278-3951

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Citations20

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Most cited in this library

The Role of Marketing Communications in Generating Brand Equity for an Event2018 · 13 citations
How does the COVID-19 economic crisis impact resilience? A configurational analysis of the spinoffs2023 · 7 citations

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2 shown

How does the COVID-19 economic crisis impact resilience? A configurational analysis of the spinoffs

International Entrepreneurship and Management Journal·2023·4 authors·Open access

7citations

The Role of Marketing Communications in Generating Brand Equity for an Event

Event Management·2018·3 authors

13citations