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Christian Barrot · Study

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Christian Barrot

8 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0003-1277-0988

h-index8

i108

Citations866

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Most cited in this library

Seeding Strategies for Viral Marketing: An Empirical Comparison2011 · 673 citations
Perceived Ethical Leadership Affects Customer Purchasing Intentions Beyond Ethical Marketing in Advertising Due to Moral Identity Self-Congruence Concerns2017 · 53 citations
Impact of Proactive Postsales Service and Cross-Selling Activities on Customer Churn and Service Calls2019 · 30 citations
Vickrey vs. eBay: Why Second-Price Sealed-Bid Auctions Lead to More Realistic Price-Demand Functions2010 · 28 citations
Referral programs, customer value, and the relevance of dyadic characteristics2015 · 27 citations

Works

8 shown

Understanding customers’ choice for digital D2C versus multi-brand operations

Journal of Retailing·2024·3 authors·Open access

24citations

Impact of Proactive Postsales Service and Cross-Selling Activities on Customer Churn and Service Calls

Journal of Service Research·2019·3 authors

30citations

Perceived Ethical Leadership Affects Customer Purchasing Intentions Beyond Ethical Marketing in Advertising Due to Moral Identity Self-Congruence Concerns

Journal of Business Ethics·2017·4 authors

53citations

Referral programs, customer value, and the relevance of dyadic characteristics

International Journal of Research in Marketing·2015·3 authors

27citations

Price Elasticities for Hardcover and Paperback Fiction Books

Schmalenbach Business Review·2015·4 authors

13citations

Impact of service pricing on referral behaviour

European Journal of Marketing·2013·3 authors

18citations

Seeding Strategies for Viral Marketing: An Empirical Comparison

Journal of Marketing·2011·4 authors·Open access

673citations

Vickrey vs. eBay: Why Second-Price Sealed-Bid Auctions Lead to More Realistic Price-Demand Functions

International Journal of Electronic Commerce·2010·4 authors

28citations