S
Zodix
Study
Academic Library
Search
Shelves
Open access
Sign in
Search or jump to…
⌘K
Martin Heinberg · Study
Home
/
Author
Martin Heinberg
9 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0003-2850-1862
Follow
Suggest an ORCID correction
h-index
9
i10
9
Citations
540
Works here
9
15
17
19
20
22
24
Most cited in this library
Do corporate image and reputation drive brand equity in India and China? - Similarities and differences
2017 · 153 citations
How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets
2019 · 92 citations
Building a competitive advantage based on transparency: When and why does transparency matter for corporate social responsibility?
2022 · 62 citations
A Bad Job of Doing Good: Does Corporate Transparency on a Country and Company Level Moderate Corporate Social Responsibility Effectiveness?
2020 · 49 citations
Enhancing Consumer Attitude Toward Culturally Mixed Symbolic Products from Foreign Global Brands in an Emerging-Market Setting: The Role of Cultural Respect
2019 · 48 citations
Works
9 shown
A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool
Journal of International Marketing
·
2024
·
4 authors
·
Open access
19
citations
Building a competitive advantage based on transparency: When and why does transparency matter for corporate social responsibility?
Business Horizons
·
2022
·
4 authors
·
Open access
62
citations
A Bad Job of Doing Good: Does Corporate Transparency on a Country and Company Level Moderate Corporate Social Responsibility Effectiveness?
Journal of International Marketing
·
2020
·
4 authors
·
Open access
49
citations
Enhancing Consumer Attitude Toward Culturally Mixed Symbolic Products from Foreign Global Brands in an Emerging-Market Setting: The Role of Cultural Respect
Journal of International Marketing
·
2019
·
3 authors
48
citations
How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets
Journal of the Academy of Marketing Science
·
2019
·
4 authors
·
Open access
92
citations
Do corporate image and reputation drive brand equity in India and China? - Similarities and differences
Journal of Business Research
·
2017
·
3 authors
153
citations
Outbreaks of animosity against the West in China: effects on local brand consumption
International Marketing Review
·
2017
·
1 author
40
citations
The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting
Journal of International Business Studies
·
2017
·
3 authors
32
citations
A brand built on sand: Is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?
Journal of the Academy of Marketing Science
·
2015
·
3 authors
·
Open access
45
citations