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Laura H. Owen · Study
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Author
Laura H. Owen
2 works
· latest 2012
· 2 institutions
cluster: provisional
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Citations
383
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Most cited in this library
Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content
2010 · 285 citations
Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising?
2012 · 98 citations
Works
2 shown
Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising?
Journal of Public Policy & Marketing
·
2012
·
4 authors
98
citations
Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content
Communication Theory
·
2010
·
3 authors
285
citations