SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Anita Pansari · Study

Home/Author

Anita Pansari

9 works· latest 2021· 3 institutionscluster: provisionalORCID 0000-0001-7034-5862

h-index9

i109

Citations3,469

Works here9

14

15

16

17

21

Most cited in this library

Customer engagement: the construct, antecedents, and consequences2016 · 1,760 citations
Competitive Advantage through Engagement2015 · 1,182 citations
Global Customer Engagement2017 · 145 citations
Measuring the benefits of employee engagement2015 · 100 citations
National Culture, Economy, and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global Retailer2015 · 77 citations

Works

9 shown

Marketing’s role in multi-stakeholder engagement

International Journal of Research in Marketing·2021·4 authors

53citations

Global Customer Engagement

Journal of International Marketing·2017·3 authors

145citations

Customer Engagement Marketing

Springer eBooks·2017·2 authors·chapter

61citations

Customer engagement: the construct, antecedents, and consequences

Journal of the Academy of Marketing Science·2016·2 authors

1,760citations

National Culture, Economy, and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global Retailer

Journal of International Marketing·2015·2 authors

77citations

Competitive Advantage through Engagement

Journal of Marketing Research·2015·2 authors

1,182citations

Measuring the benefits of employee engagement

CERN Document Server (European Organization for Nuclear Research)·2015·2 authors

100citations

The Construct, Measurement, and Impact of Employee Engagement: a Marketing Perspective

Customer Needs and Solutions·2014·2 authors·Open access

71citations

Owner or endorser? Investigating the effectiveness of celebrity owners of sports teams as endorsers

International Journal of Sports Marketing and Sponsorship·2014·2 authors

20citations