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Maryam Tofighi · Study

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Maryam Tofighi

5 works· latest 2021· 2 institutionscluster: provisionalORCID 0000-0001-9771-2618

h-index5

i105

Citations145

Works here5

15

19

21

Most cited in this library

When Should Private Label Brands Endorse Ethical Attributes?2015 · 58 citations
Ethical attribute and brand concept congruity enhances brand evaluations2019 · 25 citations
Social responsibility and its differential effects on the retailers’ portfolio of private label brands2015 · 24 citations
Differential Effect of Client-based and Non-client-based Projects on Marketing Students’ Course Performance and Evaluations2021 · 21 citations
CSR spillover effect: the influence of a brand’s corporate social responsibility activity on competing brands2021 · 17 citations

Works

5 shown

CSR spillover effect: the influence of a brand’s corporate social responsibility activity on competing brands

Journal of Marketing Management·2021·2 authors

17citations

Differential Effect of Client-based and Non-client-based Projects on Marketing Students’ Course Performance and Evaluations

Marketing Education Review·2021·1 author

21citations

Ethical attribute and brand concept congruity enhances brand evaluations

European Journal of Marketing·2019·3 authors

25citations

When Should Private Label Brands Endorse Ethical Attributes?

Journal of Retailing·2015·3 authors

58citations

Social responsibility and its differential effects on the retailers’ portfolio of private label brands

International Journal of Retail & Distribution Management·2015·2 authors

24citations