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Martin Egger · Study

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Martin Egger

6 works· latest 2026· 1 institutionscluster: provisionalORCID 0000-0003-3152-4774

h-index4

i104

Citations139

Works here6

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26

Most cited in this library

When products compete for consumers attention: How selective attention affects preferences2019 · 62 citations
The bond between country and brand stereotypes: insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transfer2021 · 33 citations
The Interplay of Brand, Brand Origin and Brand User Stereotypes in Forming Value Perceptions2021 · 21 citations
How placement affects brand preferences in advergames: A test of inhibition and facilitation processes during search2022 · 19 citations
Effects of Psychological Distance on Mental Abstraction: A Registered Report of Four Tests of Construal-Level Theory2026 · 4 citations

Works

6 shown

Effects of Psychological Distance on Mental Abstraction: A Registered Report of Four Tests of Construal-Level Theory

University of Groningen research database (University of Groningen / Centre for Information Technology)·2026·99 authors·Open access

4citations

How placement affects brand preferences in advergames: A test of inhibition and facilitation processes during search

Computers in Human Behavior·2022·2 authors·Open access

19citations

The Interplay of Brand, Brand Origin and Brand User Stereotypes in Forming Value Perceptions

British Journal of Management·2021·6 authors·Open access

21citations

The bond between country and brand stereotypes: insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transfer

International Marketing Review·2021·5 authors·Open access

33citations

When products compete for consumers attention: How selective attention affects preferences

Journal of Business Research·2019·3 authors·Open access

62citations

The Effects of Selective Attention on Choice: an Eye-Tracking Study

ACR North American Advances·2016·2 authors

0citations