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Maureen A. Bourassa · Study
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Maureen A. Bourassa
2 works
· latest 2020
· 2 institutions
cluster: provisional
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Most cited in this library
Inferred respect: a critical ingredient in customer satisfaction
2020 · 17 citations
How Philip Kotler has helped to shape the field of marketing
2007 · 16 citations
Works
2 shown
Inferred respect: a critical ingredient in customer satisfaction
European Journal of Marketing
·
2020
·
2 authors
17
citations
How Philip Kotler has helped to shape the field of marketing
European Business Review
·
2007
·
3 authors
16
citations